Replace it with a tap.
We design and 3D-print custom NFC keychains, lanyards, and badges that turn a handshake into a lead in your CRM. Bespoke, branded, made in Melbourne — and measurably better than a card you'll throw out.
- ✓ 7-day turnaround
- ✓ Free design review
- ✓ Ships across AU + NZ
One object. Three steps. A lead in your CRM.
A QR code asks people to do work. A business card asks people to remember you. A TapCraft tag does both jobs in less than a second — and tells you it happened.
The handout
A bespoke 3D-printed object — keychain, lanyard, badge — with your brand and an NFC chip embedded.
The tap
Customer taps with any phone. No app. No QR code to scan. Phone opens your URL in 300 ms.
The lead
Your landing page captures the lead — name, email, intent — and pushes it straight into your CRM.
Real clients. Measurable lift.
Every TapCraft tag reports back. So we can show you the numbers — not just the photos.
Four formats. Same impact.
Pick a base, hand us your brand, get a sample in your hand within seven days.
NFC keychain
Weighty, matte, branded. Lives on a lanyard, a keyring, a backpack zip — anywhere a customer will see it twice.
NFC card
85 × 54 mm. Sits in a wallet. Tap to share your full digital identity in one move.
NFC lanyard
Print run for conferences, festivals, expos. Encode the schedule, the booth, the sponsor link — whatever moves the room.
NFC badge / coin
Receipt-tray coin or counter badge. Drives reviews, tips, and re-orders right where the transaction happens.
Four industries that already get it.
From brief to in-hand in seven days.
One studio, one team, one timeline. No agency layers, no overseas factory roulette.
Brief
15-minute call. We learn what you sell, who you sell to, and what a successful tap looks like for you. You leave with a quote.
Design
We mock up the object and the landing page. Approve in your inbox — no design tools, no back-and-forth threads.
Bambu / Prusa farm in Brunswick. Matte, gloss, two-tone, embedded text — all in-house, all in Melbourne.
Encode
Every chip programmed and tested in our own in-house app — purpose-built because NFC Tools is too fiddly for batch work. Per-tag URLs for analytics, batch URLs for simple. Full audit log.
Ship
Tracked Australia Post. Sample lands within 7 days, full runs within 14. Re-orders ship in 5.
Every tag reports back.
We don't make plastic. We make instrumented marketing — so we can tell you which tag, which campaign, which week is doing the work.
Conversion, reimagined.
For 100 years, the playbook was: print a card, hand it over, hope they call. We think a physical object should do the work — not ask the customer to.
We built our own stack. Now we're opening it up.
The software that runs Brunswick — production queue, custom-order intake, configurator, and our own NFC encoder app (because NFC Tools wasn't cutting it) — is becoming a separate platform for other studios and agencies that ship NFC at scale.
- →TapCraft Encoder · batch NFC programming, audit log, per-tag analytics. Replaces NFC Tools in our studio.
- →Configurator · the 3D customise tool, embeddable on your own site.
- →Production queue · custom-order intake to print-farm dispatch in one place.
$ tapcraft new acme-event ↳ Scaffolding workspace… ✓ Created acme-event/ $ tapcraft nfc:program --batch=2287 ↳ Reading 240 NDEF records… ✓ 240/240 tags encoded ✓ Audit log → batch-2287.csv
Before you ask.
Stop handing out paper. Start handing out leads.
Tell us what you sell and who you sell to. We'll come back with a quote, a turnaround, and a sample in your hand inside a week.