TapCraft Studio
Field notes


What we've learned.

Notes from the Brunswick studio floor. NFC, 3D-printing, events, real estate, hospitality, and the boring operations stuff that actually moves a job from brief to box.

3D printingCase studyEventsHospitalityLanyardsLead captureManufacturingMaterialsMelbourneNFCPLAPricingQRReal estateRetailStrategySustainabilityTransparency
22 Apr 20264 min read

Why your event lanyard should do more than hold a name

A name badge is the cheapest piece of plastic at your event---and the most important one. Why most event lanyards leave money on the table, and what we'd do instead.

EventsNFCLanyardsStrategy
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15 Apr 20265 min read

NFC vs QR for real estate signage: what 6 Melbourne agents told us

We sat down with six Melbourne agents using NFC at open homes. Their honest take on what works, what doesn't, and where QR is still the better tool. No vendor sales pitch.

Real estateNFCQRLead capture
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8 Apr 20265 min read

How a Melbourne hospitality group ran 6,400 redemptions with one tap

Cup Week Hospitality printed 600 NFC lanyards for VIPs across 14 venues. The result: 6,400 free-drink redemptions in 4 days, zero double-claims, and a CRM list worth chasing.

HospitalityEventsCase studyNFC
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25 Mar 20266 min read

What an NFC keychain actually costs to make in Australia

We break down the real cost of a 1,000-unit NFC keychain run from a Melbourne studio. Materials, chips, encoding, packaging, labour, margin. No vendor markup hidden in the line items.

PricingManufacturingNFCTransparency
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18 Mar 20266 min read

3D-printing for retail: when on-demand beats injection moulding

Injection moulding is cheap per unit once you've covered the $40k mould fee. 3D-printing is cheap from day one. The actual crossover and where on-demand still wins.

3D printingManufacturingRetailStrategy
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4 Mar 20266 min read

Where Melbourne's recycled PLA actually comes from

We use 4.6 tonnes of recycled PLA a year. Here's where it's sourced, how it's processed in Geelong, what it costs, and why our customers' sustainability RFPs ask for it specifically.

SustainabilityMaterialsPLAMelbourne
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